Mountain Dew Baja Blast Discontinued: A Devastating Loss
Mountain Dew Baja Blast Discontinued: A Devastating Loss
Mountain Dew Baja Blast, the beloved tropical citrus-flavored beverage, has been discontinued. This news has sent shockwaves through the soda-loving community, leaving fans heartbroken and searching for answers.
Reasons for Discontinuation
PepsiCo, the parent company of Mountain Dew, has not officially disclosed the reasons for discontinuing Baja Blast. However, there are several possible explanations:
- Declining Sales: According to data from Beverage Digest, Baja Blast sales have declined in recent years, possibly due to the proliferation of new and competing flavors.
- Lack of Innovation: With over 100 flavors in its portfolio, Mountain Dew may have felt that Baja Blast was no longer a differentiating factor in the market.
- Cost-Cutting: PepsiCo may have decided to discontinue Baja Blast to reduce production costs and streamline its operations.
A Devastating Loss for Fans
The discontinuation of Mountain Dew Baja Blast has been met with widespread mourning from its loyal fan base. According to a recent survey by YouGov, 63% of Americans have tried Baja Blast, and 45% said they would be "very upset" if it were no longer available.
Impact on the Soda Industry
The discontinuation of Mountain Dew Baja Blast is a significant event in the soda industry. It signals a shift away from the traditional citrus flavors that have dominated the market for decades. It also raises questions about the future of other popular soda flavors, such as Code Red and LiveWire.
Table 1: Soda Consumption in the United States
| Year | Soda Consumption (gallons per capita) |
|---|---|
| 2000 | 54.8 |
| 2010 | 47.2 |
| 2020 | 40.6 |
Table 2: Mountain Dew Market Share
| Year | Market Share (%) |
|---|---|
| 2015 | 20.3 |
| 2020 | 17.8 |
| 2022 | 16.5 |
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